Marketing Intelligence Platform
Optimize every marketing move with AI-powered analytics that drive pipeline and revenue growth. Leverage concrete data to fuel marketing creativity and performance.
Ditch static spreadsheets and stale KPIs
Don’t just measure impact, tune your demand engine for peak performance to multiply revenue.
Account KPI Scorecard
ABM simplicity offers a full-funnel view of account progression to track movement, spot stagnation, and measure lead-to-account ratios for true engagement
Lead KPI Scorecard
Identify gaps, influence key decision-makers, and drive deeper account penetration with visibility into every account engagement and progression in clear buying groups.
Conversion Rate Funnel
Understand why prospects stall, pivot, or accelerate so you can engineer a frictionless path to closed-won.
Conversion Rate Cohort
Understand why prospects stall, pivot, or accelerate so you can engineer a frictionless path to closed-won.
Revenue Supply Chain
Break down silos with an end-to-end view of every dimension of your demand engine – stages, sources and intent signals – to optimise revenue flow.
Stop guessing. Start knowing and winning
Invest in marketing spend confidently with a definitive view of the channels that create real pipeline and revenue.
Channel Cohorts
Connect marketing and sales with real-time data that tracks which channels and engagements actually create customers, not just clicks.
Campaign Cards
Ditch surface-level indicators. See exactly how campaigns influence pipeline and revenue based on of-the-moment data.
Linear Heatmap
Deploy product marketing with surgical precision to amplify conversions, with views into where prospects interact at every stage.
Proximity Heatmap
Pinpoint the real conversion catalysts, not just who showed up last, by tracking the engagement windows that led to stage conversions.
Customer Acquisition
Growth isn’t a mystery, it’s math. Track acquisition trends, measure CAC efficiency, and ensure every dollar spent turns into scalable revenue.
Revenue Supply Chain
Optimise revenue flow with stage tracking and filtering by source, for an end-to-end view of your demand engine.
Lead the ultimate force multiplier for growth
Own the cross-functional spotlight. Shift marketing from a supporting act to the driving force behind scalable, predictable sales.
Pipeline Growth
Set aggressive targets to meet next year’s revenue goals with unstoppable pipeline velocity tracking across weeks, months, and quarters.
Pipeline Forecasting and Coverage
Maintain strong pipeline coverage across all segments with a rolling four-quarter outlook. Have boardroom-ready, investor-proof view of pipeline trends and where you need to double down.
Pipeline Contribution
Continuously optimise by knowing exactly how each business function, marketing, sales, SDRs, and partners, influences and drives pipeline growth.
Sales Contribution
Gain clarity on how each function directly impacts closed deals, ensuring a precise understanding of their role in driving revenue.
Entire customer journey at your fingertips
Attribution isn’t about assigning credit, it’s about understanding the customer journey from inception to close. Stop seeking credit for marketing in a silo, and start measuring how campaigns accelerate the business with a full-funnel perspective.
KEY FEATURES
Multi-Touch Contribution
Get a complete view of marketing’s impact on pipeline creation, acceleration, and total contribution.
Attribution ROI
Leverage finance-approved formulas that ensure accuracy, eliminate double counting, and prove marketing’s impact with confidence.
Campaign Influence
Track each campaign’s total pipeline impact to pinpoint what fuels sales success
Consolidate your data across 150+ diverse data sources to provide a single source of truth in real-time.
- Merge all sales and team data.
- Eliminate manual data handling and reduce redundancies.
- Integrate historical data to enhance accuracy in trend analysis.
- Merge all sales and team data.
- Eliminate manual data handling and reduce redundancies.
- Integrate historical data to enhance accuracy in trend analysis
How Marketing Intelligence Works
How does Marketing Intelligence connect to Lative's sales planning?
Marketing pipeline quality, funnel conversion rates, and campaign attribution data will feed directly into Lative’s capacity models, so sales plans are built on real demand signals from marketing, not assumptions.
How quickly can marketing teams get up and running?
Most teams are live with insights in under 30 days. The platform connects to your existing CRM and marketing automation stack with no custom development required.
Does it support account-based marketing (ABM) programmes?
Yes, the Account KPI Scorecard and Lead KPI Scorecard are purpose-built for ABM, giving you full-funnel visibility into target account progression, engagement by buying group, and conversion through each stage.
Which attribution models are supported?
Multi-touch, proximity, and campaign influence attribution are all supported, using finance-approved formulas that eliminate double counting and are designed to hold up in CFO and board conversations.