CUSTOMER STORIES
How high-performing companies grow with Lative
Every business faces challenges, whether it’s improving efficiency, making smarter decisions, or scaling sustainably. Here, you’ll find real stories of companies that have tackled these obstacles, refined their strategies, and unlocked new opportunities.
Eddie Parkansky
Head of Sales Strategy & Planning
- Faster quota setting
- Real-time scenario adjustments
- Reduced meeting overhead
- Shortened planning cycles
Eddie Parkansky
- Faster quota setting
- Real-time scenario adjustments
- Reduced meeting overhead
- Shortened planning cycles
How Intercom Accelerated Sales Planning with Lative
Intercom’s Sales Strategy and Planning team were drowning in manual data pulls, fragile spreadsheets, and slow planning cycles. Discover how they replaced the chaos with real-time insights, unified teams on a single source of truth, and made sales planning efficiency a competitive advantage.
Markus Jaensch
- Saves time
- Optimized sales strategy
- Improved productivity tracking
- Proactive sales management
Markus Jaensch
Director Strategy and Planning
- Saves time
- Improved productivity tracking
- Optimized sales strategy
- Proactive sales management
Driving sales productivity and strategic decision-making at Aiven
Nandini Karkare
SVP Revenue Operations
- Real-time productivity visibility
- Reduced manual reporting
- Improved forecast confidence
- Faster performance insights
Nandini Karkare
SVP Revenue Operations
- Real-time productivity visibility
- Reduced manual reporting
- Improved forecast confidence
- Faster performance insights
Productivity is Pivotal for EDB Revenue Efficiency and Planning
EDB, a leader in enterprise-class PostgreSQL solutions, sought to enhance sales productivity and capacity planning. By implementing Lative, they transitioned from manual, quarterly analyses to real-time, automated insights. This shift enabled proactive management of sales performance, informed decision-making, and a clearer understanding of the impact of sales enablement initiatives.
Kassidy Bird
VP of Marketing
- Improved alignment between marketing and sales
- Reduced operational complexity and manual reporting
- Stronger visibility into pipeline and account performance
- 30% reduction in cost per opportunity
Kassidy Bird
VP of Marketing
- Improved alignment between marketing and sales
- Reduced operational complexity and manual reporting
- Stronger visibility into pipeline and account performance
- 30% reduction in cost per opportunity
AskNicely Transforms Its GTM Engine with Mperativ
By consolidating systems into HubSpot and rebuilding its demand engine around real-time visibility and account-based insights, AskNicely improved alignment across sales and marketing, reduced operational overhead, and gained a stronger foundation for AI-powered forecasting and executive reporting. The transformation also helped reduce cost per opportunity by 30% while creating a clearer view of pipeline performance and revenue impact.
Dawn Crew
Chief Marketing Officer
- Full-funnel revenue marketing performance
- A single source of truth for executive and board reporting
- Improved alignment between marketing, finance, and sales
- Faster answers to strategic revenue questions
Dawn Crew
- Full-funnel revenue marketing performance
- A single source of truth for executive and board reporting
- Improved alignment between marketing, finance, and sales
- Faster answers to strategic revenue questions
Trulioo Puts the Marketing Pieces Together with Mperativ
Trulioo partnered with Lative to create a single source of truth for revenue marketing performance and improve visibility across the funnel. By replacing fragmented, manual reporting processes with real-time insights, the team gained faster access to trusted data, improved alignment between marketing, sales, and finance, and strengthened their ability to connect marketing investments directly to pipeline and revenue outcomes.
