About Us
Our Story
That gap is what pushed us to found Lative. We built a new way forward, one that centers on real, measurable contributions instead of guesswork. Today, Lative gives revenue teams the clarity they were missing all along.
Why We Exist
Our mission is simple: we help companies achieve their sales goals profitably and efficiently by empowering them to make better, data-driven decisions. We believe that go to market leaders should be able to understand and improve their performance in real time, without relying on endless spreadsheets or siloed data.
The Lative Advantage
Lative enables you to confidently answer the key questions that drive your sales strategy: Will we hit our number? How will we get there? And can we do it profitably? With Lative, you have the insights to optimize capacity, align resources strategically, and make informed, data-driven decisions for sustainable growth. We’re more than just a software solution; we’re a partner in your success.
Values
What Drives Us
Lative Values
Drive Excellence
Willing to learn, grow and evolve with constant adaptation, innovation and vigilance in order to achieve success.
EXCELLENCE
HUman
Be Human
Being respectful and adaptive to find solutions, seeing problems as opportunities, having fun and celebrating success.
TRANSPARENT
Be Transparent
Being open and honest with a no blame culture, brave enough to be challenged and to listen and share.
Team
The People Behind Lative
Meet the Leadership Team
CEO & Co-Founder at Lative
Werner Schmidt
Werner has worked as a Global Operations and Enablement leader for the last 20 years, helping create optimal sales teams in some of the fastest-growing SaaS companies.
CPO & Co-Founder at Lative
Laura Tortosa Sancho
Laura has spent her career in technology leadership roles, transforming sales from a functional focus to an enabler of innovation for businesses like Deloitte and Sage.
Chief Technology Officer
Xavi Perez
Xavi has over 20 years of experience of defining technical vision and developing high-performance Mid-Market and Enterprise Solutions using Agile methodologies and leveraging Cloud technologies.
CEO & Co-Founder at Lative
Shannen Guinan
Shannen has over 6 years of experience shaping B2B SaaS marketing strategy, from repositioning products and building GTM engines from scratch to leading demand gen, content, events, and enablement across global markets.
Board
Guidance & Governance
Meet Our Board
Kasper Hulthin
Chairman of the Board at Normative and founder of Peakon and Podio.
Vernon Bubb
Former MD Clari and previously led the Enterprise Solutions team at LinkedIn.
Patti Poole
Former GM Avalara, AVP of Sales at Citrix (NA & International), previously built and led CS teams.
Ollie Sharpe
Former MD Salesloft and previously led multiple sales teams at LinkedIn.
Get Started
Turn Insigths Into Action
Get In Touch
Let’s reinvent how your sales organizations view and manage their business with our capacity planning and revenue efficiency platform for Salesforce.
Ireland
Suite 56, 106 Baggot Street Lower, Dublin, D02 PY02
Barcelona
Av. de Josep Tarradellas, 20, planta 6, Eixample, 08029 Barcelona
United States
595 Pacific Ave #120, San Francisco, CA 94133
Saved on manual planning and reconciliation
“I’m really impressed with what Lative has put together in such a simple, intuitive interface. By comparison, our old spreadsheets are simply chaos…”
NATHAN SELDON
SVP GTM, Marcura
