PRODUCT
Drive Smarter GTM Decisions
Lative connects marketing intelligence to sales execution through a closed-loop system that turns bottom-up operating data and full-funnel marketing insight into structured plans to ensure you hit your targets.
Power Sales Planning
Four revenue questions every team must answer
Marketing Inteligence
Is marketing driving real revenue?
Revenue Impact = Campaign × Pipeline × Attribution
- Connects every marketing dollar to pipeline and closed revenue
- Replaces vanity metrics with full-funnel intelligence
- Gives CMOs board-ready proof of marketing's impact
Will we hit our number?
- Shows whether you have enough productive capacity to hit plan.
- Helps guide hiring, territory and resource allocation.
- Improves forecasting and target setting.
How will we hit our number?
- Measures actual true sales performance.
- Builds realistic plans and helps set achievable, data-driven targets and quotas.
- Tracks the impact of strategic initiatives like hiring, org changes, and AI.
Can we hit it efficiently?
- Drives profitable efficient growth.
- Maximises ROI by showing what’s working and what’s not.
- Informs better investment and budget decisions.
Lative makes those answers clear by connecting Sales Capacity, Sales Productivity, and Sales Efficiency all in one place
Marketing
Real-Time Tracking
Prove marketing's impact
Lative’s Marketing Intelligence module connects every campaign, attribution signal, and pipeline interaction directly to revenue. Marketing finally has a seat at the revenue table with board-ready proof to back it up
AI-Generated Executive Narratives
Agentic AI distils your GTM data into clear executive summaries, board-ready in seconds, not hours.
Full-Funnel Performance
Account and Lead KPI Scorecards, Conversion Rate Funnels, and Campaign Optimisation views replace static spreadsheets with live demand intelligence.
Pipeline & Attribution
Track pipeline contribution across all functions and prove marketing’s revenue impact with finance-approved attribution models
Spot the real drivers of Performance
Build GTM plans you can trust
Lative’s Planning module builds plans on live Capacity Models, informed by real marketing pipeline data and sales productivity signals so you can keep quotas, headcount, and revenue goals aligned, no matter how the markets shift. Create short and long-term capacity plans and test “what-if” scenarios.
Track execution and adapt fast
Consolidate your data across 150+ diverse data sources to provide a single source of truth in real-time.
- Merge all sales and team data.
- Eliminate manual data handling and reduce redundancies.
- Integrate historical data to enhance accuracy in trend analysis.
- Merge all sales and team data.
- Eliminate manual data handling and reduce redundancies.
- Integrate historical data to enhance accuracy in trend analysis
How Lative Works
How do capacity models help with revenue planning?
How does Lative improve sales productivity and efficiency?
How is Lative different from BI or reporting tools?
BI shows what happened. Lative shows what’s going to happen (and how to fix it) by tying planning and execution data together.
