Note: This post covers a milestone in Marketing Intelligence‘s history as an independent product, prior to the acquisition by Lative. It is preserved here for completeness. Consider redirecting to lative.ai/blog.
Mperativ was named a Top B2B Tech product in the 2023 Products That Count Awards, presented by Products That Count in partnership with Mighty Capital and Capgemini.
The recognition was based on insights from thousands of product managers identifying their favorite products within the B2B Tech category, with winners selected by an independent Awards Advisory Board composed of product leaders from companies including Intuit, Oscar Health, and Macy’s.
The award reflected the marketing intelligence platform’s product roadmap at the time, which included Attribution ROI, identifying the revenue return of every marketing program dollar spent, and Custom Labels, allowing teams to match platform terminology to their own operational language. Both capabilities are now part of Lative’s Marketing Intelligence module.
For the current state of the marketing intelligence platform inside Lative’s AI-native GTM offering, see the platform overview.
Lative Team — Lative is the AI-native GTM platform that connects marketing intelligence to sales capacity planning on one shared data foundation.
