Annual planning is one of the most critical operating processes for any revenue organization, yet too often it is managed through disconnected spreadsheets, static assumptions, and incomplete visibility into capacity, productivity, pipeline, and performance.
In this GTM Annual Planning Masterclass, Lative Founder Werner Schmidt and RevOps Solutions Leader Stephanie Martin will break down the framework, operating rhythm, and decision process behind world-class GTM planning.
This session will show revenue leaders how to connect top-down targets with bottoms-up performance intelligence, pressure test assumptions, identify plan gaps, and translate strategy into capacity, coverage, quotas, and execution decisions.
Learn how Lative provides the planning and decision intelligence infrastructure that makes this process scalable, dynamic, and actionable, helping GTM teams move from static annual planning to a more connected, confident, and continuously informed planning discipline.
